“In today’s fast-paced and challenging times, our clients expect information to be presented in an engaging way, and for learning to be enjoyable. Working with Fischer, Knoblauch & Co. enabled us to take this new, playful approach. A project that has set new standards in our industry.”
CooperVision is one of the global market leaders in the contact lens industry. The company is committed to helping people around the world see better. Its portfolio offers a wide range of products for nearly all types of visual impairments and contact lens wearers – tailored to suit different lifestyles, budgets, and visual needs.
With the training, CooperVision aims to raise awareness of contact lenses among opticians and to provide them with all key information on contact lens fitting in an interactive and motivating way.
A central challenge was to engage learners with their very heterogeneous prior knowledge appropriately and to motivate them for daily practice. Neither beginners should be overwhelmed nor advanced learners underchallenged. To this end, various missions and challenges were developed that, on the one hand, playfully assess the current level of knowledge and, on the other hand, optionally offer learners the opportunity to deepen their knowledge in an exciting way.
What makes the project special is the story-based and highly interactive approach. At the beginning of the training, learners receive an invitation to join the league of experienced contact lens champions. However, before they can be successfully admitted, they must face various contact lens champions and their challenges. If learners manage to reach the end each time, they receive optional input and further materials from the respective contact lens champions. These resources can then be accessed anytime afterwards in a library to support successful contact lens fitting.